It allows you to build personal connections with your customers.
Messages Manager gives your business a fast and convenient way to connect people. This could help to bring people back to your page and get more value from existing customers (remarketing & retargeting).
Use this application when you launching a sales promotion, inform a new product, take care of customers, follow up potential client, closing sales. Send messages to all Facebook Page Fans (Likes) with one click. Add notes, apply a label for message thread. Manage all messages in one stream, search & filter for specific individual.
